Experience

​

Marketing Strategy Consultant and Technical Copywriter 

​2009-present 

• SMPTE: For the global society of media professionals, technologists, and engineers, drove major rebranding and marketing strategy, while writing blog posts, case studies, white papers, sales collateral, email blasts, social posts, website, executive communications, and more.

• Samsung: Wrote technical and marketing web content, white papers, ads, and POP materials for Samsung's consumer Smart TVs.

• Sony: Wrote print advertising to help launch Sony's new line of professional video projectors.

• Sharp: Wrote video script introducing Sharp's new line of Smart TVs, which was featured at the Consumer Electronics Show and on Sharp's website.

• Fujinon: Wrote dozens of press releases and case studies for Fujifilm's lens division.

• Magenta Research: Developed market analysis, new brand identity, strategic marketing plan, budget and management metrics for Magenta's audio/video switching and distribution products. Wrote numerous press releases and established relationships with key print and online editors. Directed tradeshows, website upgrade, and strategies for social media and content marketing.

• Additional technology clients: Yamaha, BenQ, Legrand, VuWall, eGlass, Black Box, Digital Transitions, LynTech, International Datacasting, Vizrt, T-VIPS, FOR-A, TVU Networks, Brightline, Digital Nirvana, Irdeto, Qube Cinema, Sun Farm Solar, Digital Cinema Report, Advanced Systems Group, Insight Media Consulting, Ricoh, IndieFilm3D.

​​

Senior Manager of Marketing Communications

OSRAM Lighting Solutions, Wilmington MA / Munich, Germany 

​Global leader in lighting technologies, products and solutions

2016-2018

• Drove North American marketing strategy for OSRAM's Sylvania Lighting Solutions and Traxon Technologies divisions, including major rebranding, vertical market targeting, content marketing plan, demand generation and increased employee engagement through multiple platforms.

• Wrote the entire new OSRAM North American website, sourced images and managed the complex process of bringing it online. Worked closely with digital agencies and content management teams in the U.S., Germany and China. Overcame numerous technical, legal and organizational challenges to launch the site on time and within a tight budget.

• Partnered with the U.S. and Germany executive leadership teams to craft financial, branding and policy communications for a wide range of stakeholders, detailing a highly complicated carve-out of the Sylvania brand and a series of strategic corporate mergers and acquisitions.

• Wrote, produced and distributed case studies, social media, press releases, internal communications, multilingual capabilities brochures, sales presentations and bylined articles.

• Proficient in Microsoft Office, Adobe Creative Suite, SalesForce CRM, Google and Facebook Analytics, Google Ads, Marketo marketing automation, Drupal and FirstSpirit web CMS platforms.

​

Manager of Strategic Marketing Communications

Sharp Electronics, Mahwah NJ / Osaka, Japan

​Solar energy, consumer electronics and multi-function business products

2002-2009

• Directed North American branding, advertising, collateral, web and social media initiatives, working closely with Product Marketing, Sales, Legal, Finance, HR and Engineering teams.

• Managed market research, branding and dealer support for the launch of Sharp Solar in North America, an effort crucial to achieving the #1 U.S. market share within 18 months.

• Developed Environmental Communications program to ensure strategic alignment of messaging for energy-saving products, environmental stewardship and sustainable business operations.

• Produced and co-wrote a 30-minute direct response television program with multilingual       e-commerce site under tight deadlines, tight budgets and stringent legal requirements.

• Created internal communications programs reaching 4,000 U.S. and 55,000 global employees, including weekly intranet push communications, digital signage, quarterly employee webcasts, executive presentations and team-building special events.

• Wrote chairman's letters and speeches, created presentations of corporate performance and earnings data, and produced a series of employee videos featuring the executive leadership team.

  

Director of Marketing

Crestron Electronics, Rockleigh NJ

​Audio/video/internet connectivity and control systems

1999 - 2002

• Planned, coordinated and implemented global website, advertising, public relations and tradeshow efforts, wrote all company collateral, and managed a marketing team of seven.

• Executed product launches in the B2B and B2C markets, generating enormous media attention, winning ten major industry awards and reinvigorating the entire Crestron brand.

• Worked closely with global distributors in the North America, Europe and Asia Pacific markets.

• Established product positioning/creative strategy, developed media plans and controlled budgets.

• Efforts drove increased overall sales of 400% and consumer sales of 900% from 1999 to 2002.

 

 

Education​

 

Postgraduate Study in Business Administration

University of Michigan, Ross School of Business, Ann Arbor MI

• MBA curriculum with concentration in Marketing and Communications 

 

B.A. with High Honors

Case Western Reserve University, Cleveland OH   

• Major in Natural Sciences, emphasizing physics, chemistry, biology and electrical engineering

• Minors in Math and Russian, with additional concentration in theater and film studies

• Earned Case Alumni Scholarship and National Merit Scholarship, both four-year academic awards

​​

Certified Technology Specialist (CTS)

InfoComm International, Fairfax VA

• Professional certification in design, technology operation and sales of audio/video/control systems 

​​

​

Awards

​

• Top Marketer Award from PresentationMaster.com for the AV industry's most effective marketing program

• Dealership of the Year Award from InfoComm for the top AV dealer marketing program worldwide

• Dealer of the Year Award from Hughes-JVC for its top dealer marketing program nationwide

• Direct Response Award from Sales & Marketing Management magazine for the year’s    top ad response

• Bronze Quill Award from the International Association of Business Communicators for outstanding newsletter

 

Interests

 

• Passionate about modern art and architecture, industrial design, silent film, jazz, hiking, biking, travel, global cuisine, The New York Times Sunday crossword puzzle, and collecting Mexican folk art and antique scientific devices.