Marketing Strategy and Communications
for Business-to-Business Technology
Featured Writing Projects
VIDEOS
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FEATURE ARTICLES
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WEBSITES
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PRESS RELEASES
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CASE STUDIES
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SPEECHES
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SOCIAL MEDIA
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ADS
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COLLATERAL
Videos
Sharp Smart TV Demo Video
This video, featured at the Consumer Electronics Show and on the company's website, demonstrates how Sharp's SmartCentral™ 4.0 makes it easy to browse and search cable, satellite and streaming services from a single screen, and directly access a selection of preloaded apps.
Websites
Samsung Smart TV Web Feature Page
This feature page guides website visitors through the powerful features of the Samsung Smart TV experience, and also serves as the gateway to Samsung's entire line of Smart TVs.
Sharp Air Purifier Sales Microsite
This eCommerce site (in both English and Japanese versions) supports Sharp's 30-minute air purifier TV infomercial with detailed product information, technology demos, testimonials and online ordering.
Ads
Sony Pro AV Projector Ad
This B2B ad, placed in placed in professional AV industry publications, introduces Sony's new line of projectors designed for unmatched flexibiility in permanent installations.
Magenta Research Trade Ad Concept
This B2B ad, placed in Pro AV industry trade publications, stretched over three consecutive lower third pages to graphically demonstrate the superior extension capabilities of Magenta's products.
Sharp Insight Range Trade Ad
This B2B ad, placed in home appliance industry publications, highlights Sharp's innovative Insight range featuring the world's first microwave drawer.
Feature Articles
Bylined Article Published in Broadcast Engineering Magazine
This article (1500 words, delivered with a one-day turnaround) discusses how advances in Channel Branding deliver powerful marketing tools to broadcasters.
Bylined Article Published in SatMagazine
This article considers the emergence of satellite distribution as a vital technology in the worldwide adoption of digital cinema.
Collateral
Sharp Solar Consumer Brochure
This brochure introduces consumers to Sharp's complete solar residential solution, detailing the concept, technology and financial benefits of installing solar on the home.
Sharp Microwave Drawer Brochure
The brochure, for both B2B and B2C audiences, showcases the convenience, accessibility and style of Sharp's innovative microwave drawer.
Press Releases
Press Releases for Digital Nirvana's Broadcasting Solutions
These releases and feature briefs focus on Digital Nirvana's digital media monitoring and analytics solutions for broadcast media production
Press Releases Highlighting Qube Digital Cinema Technology Componenets
These releases feature components of Qube's end-to-end digital cinema technology and mastering solutions.
Press Releases for Magenta Research's Reintroduction at a Major Tradeshow
These releases introduce new AV switching, distribution and extension products, as well as new applications and a major rebranding for the company at the InfoComm tradeshow.
Case Studies
Case Studies Featuring Fujinon Broadcast Lenses
These case studies highlight applications in both studio and mobile applications of Fujinon's industry-leading lenses for broadcast video production.
Case Study for FOR-A's Digital Video Switcher
This case study describes the FOR-A switcher's combination of cost-effectiveness, powerful capabilities and effortless learning curve, in use at Grossmont College's Media Communications department.
Executive Speeches and Letters
Sharp Electronics President Speech to All Employees
In this speech, Sharp Electronics President Doug Koshima addresses all employees about financial issues in light of a severe economic downturn, and details Sharp's corporate vision for the coming four years.
Sharp President Letter to a Key Opinion Leader
This letter from the Sharp Electronics President opens a line of communication about renewable energy with a world opinion leader on environmental issues.
Social Media
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Sharp Electronics Blog Posts
These internal weekly posts focused on stories illustrating new products, applications and achievements in order to strengthen communication and culture among company's 55,000 employees. Copy was also used in external posts to support corporate brand messaging and public relations.
Building of Social Media Community of Magenta Research Stakeholders
This LinkedIn Group of employees, dealers, clients and media, built within one month, formed a community of more than 750 members for Magenta's Pro AV switching, distribution and extension products.